At the Coffee Roasting Institute, we teach the art of coffee roasting, plain and simple.  No slideshows.  No lectures.  Just a hands-on approach, so our students can roast with confidence & apply it to a well-worked business model.

Introducing the Coffee Roasting Institute – Blue Ridge Campus

The Coffee Roasting Institute – Blue Ridge Campus is North Carolina’s first Premier Training Campus.  Using a hands-on approach, our goal is to provide students with a rounded coffee education and help them excel in their careers.  We strive to give our students an immersive experience, teaching coffee roasting on our six San Franciscan™ coffee roasters.  By the end of class, our students will be able to roast with confidence!



The Coffee Roasting Institute prides itself on being an Premier Training Campus.  In addition to our Roasting Courses, we teach coffee classes and workshops to provide a well-rounded education.  To learn more about our classes, click any of the links below.  To schedule a class, please send us a message.

Build a Box | Coffee Roasting Institute

Using our build-a-box approach, students have the opportunity to customize their lesson, focusing on the aspects of coffee most important to them.  In this course, students will learn skills relevant to their business goals and objectives. (more…)


We were in the process of looking at different roasters. We called Don Cox about showing us the SF roasters and to give us some feedback on the pro’s and con’s of SF roasters. After meeting with Don we decided right away SF was the way to go. With our new roaster ordered we knew we wanted to further our experience with someone that had a passion for coffee roasted right. We scheduled 2 days with Don. Don designed a program specifically to what we wanted to learn and helped us to develop new roasting styles. By the end of day 2 we were roasting coffee and felt confident that we could use what we learned going forward. Special thanks to Don Cox!

Brian Lambert, Co-owner, Red, White, and Brew

 I recently went to roasting school at Bald Guy Brew’s facility in Boone NC. Wow! What an experience! Don dedicated time with me to understand my particular challenges as it concerns roasting. I had ideas and theories that he helped me work through, and he gave me a clear understanding of what is happening in a roaster and coffee beans when roasting. He gave me the tools to come home and understand my roaster better and start roasting better coffee. I recommend it to everyone. Don is an amazing person!

Seth Boehs, Co-Owner, 7th Ave Roastery